Welcome to my site! I am currently a Lecturer of Sports Business in the Michael F. Price College of Business at the University of Oklahoma, where I teach classes and conduct research in esports and sports business. 

My existing research focuses on the esports ecosystem. I am particularly interested in addressing how the esports market functions within and outside of our understanding of sport management theory. Currently, I am heavily focused on understanding the ecosystem of collegiate esports. Future topics of consideration for research include 1) the communal online media consumption of esports and its extension into sport, 2) league profitability in the absence of media rights, 3) publisher IP control affecting ecosystem development, 4) online sport and esports communities behaviors, and 5) sponsorship and advertising behaviors considering toxic gamer associations.

As an educator in the field of sport and esports business, it is my duty to train the next generation of retailers, managers, communicators, lawyers, ticketers, marketers, and other positions of the field. My direct experience with the field and knowledge of its benefits and negative externalities gives me a unique perspective that empowers my everyday teaching and mentoring. By looking at my wide variety of pedagogical techniques and practices, we see the willingness to alter my teaching methods in the classroom, an important mantra given that education is dynamic and requires adaption to encourage critical thinking and long-term learning in students. Education is not a passive act, and my pedagogical strategies reflect this understanding.